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Feature Article

Is CRM Technology Living Up To the Hype?
Author: Mark Levit

 

  • Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending has been growing considerably, especially in financial services, retail, and telecommunications.

    Many companies have invested in CRM systems to retain customers who demand more and better services by the day, but why? Due to recent trends, consumer behavior has changed dramatically in the last couple of years, and even more with current market conditions. According to a study made by The Center for Customer Strategy, consumers are less concerned with minor price differences, but.........

     

    Read the rest HERE
     

 

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Customer Relationship Management (CRM) is a citizen-centric long-term strategy used to gain insight into customer needs and behaviors in order to develop stronger relationships. It is the application of people, processes, and technology to achieve a more holistic, 360-degree view of the constituent. CRM provides a means for government to improve and extend customer service via applications like 3-1-1. The expectation is that improved service levels equate to an improved quality of life in that jurisdiction.
 

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