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Feature Article

Is CRM Technology Living Up To the Hype?
Author: Mark Levit

 

  • Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending has been growing considerably, especially in financial services, retail, and telecommunications.

    Many companies have invested in CRM systems to retain customers who demand more and better services by the day, but why? Due to recent trends, consumer behavior has changed dramatically in the last couple of years, and even more with current market conditions. According to a study made by The Center for Customer Strategy, consumers are less concerned with minor price differences, but.........

     

    Read the rest HERE
     

 

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Infoblox: Infoblox and Lucent Technologies Announce Integrated IP Address Management Solution and Reseller Agreement
SUNNYVALE, CA and MURRAY HILL, NJ (MARKET WIRE) Infoblox Inc., a developer of essential infrastructure for identity-driven networks, and network integration leader Lucent Technologies (NYSE: LU) today announced that the two companies have teamed to deliver a highly scalable, secure, and easy-to-deploy IP address management (IPAM) solution for mid-to-large enterprise customers. Under an agreement between the companies, Infoblox will resell the combined Lucent-Infoblox solution through its authorized
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SAND Technology: Best Data Warehousing Solution for CRM Analytics
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