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Feature Article

Is CRM Technology Living Up To the Hype?
Author: Mark Levit

 

  • Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending has been growing considerably, especially in financial services, retail, and telecommunications.

    Many companies have invested in CRM systems to retain customers who demand more and better services by the day, but why? Due to recent trends, consumer behavior has changed dramatically in the last couple of years, and even more with current market conditions. According to a study made by The Center for Customer Strategy, consumers are less concerned with minor price differences, but.........

     

    Read the rest HERE
     

 

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I have co authored an article with a colleague of mine, Sanjay Katyal and it was published in this quarter's CRM Project publication. It deals with the re-emergence of CRM and investigates the macro trends that are affecting CRM industry today. Here is a link to the article, you will need free registration to access it. http://www.crmproject.com/documents.asp?d_ID=2855
CRM Marketplace News Update - 8/8 - 8/12/2005
Here are this past week's most interesting CRM marketplace news items: 'Microsoft Effect' May Change Shape of CRM for SMBs RightNow's Upgraded CRM Suite Loaded with Business Tools RightNow pins enterprise hopes on new CRM Benioff: Time's right for on-demand software Salesforce.com Announces Dreamforce '05 User and Developer Conference Salesnet unveils latest version of private labeling Solution AJAX leads Netsuite's latest charge Kana Goes After Midsize Companies with New CRM Tools SAP promises new type of hosted CRM service Siebel's hosted CRM doesn't rise to the top Siebel Adds SUSE (Linux) Support Siebel Expects Growth Via Business Analytics Open-source CRM Midmarket CRM vendors release bumper crop of updates VoIPAction Launches International CRM News Channel Is RIM Ready to Rumble? WebEx Tools Get Intranets Infusion
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