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CrmHere Is the Premier Portal For Information, News, Articles and Links About: CRM Software

Feature Article

Is CRM Technology Living Up To the Hype?
Author: Mark Levit

Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending has been growing considerably, especially in financial services, retail, and telecommunications.
Many companies have invested in CRM systems to retain customers who demand more and better services by the day, but why? Due to recent trends, consumer behavior has changed dramatically in the last couple of years, and even more with current market conditions. According to a study made by The Center for Customer Strategy, consumers are less concerned with minor price differences, but.........

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Pan-European Contact Center Brings Sony Closer to Customers
Sony Europe has worked with HP Services to develop a pan-European customer-care infrastructure based on Cisco IP Contact Center products. Already connecting 100 agents at Sony contact centers in Belgium and the Netherlands, the virtual infrastructure enables customers to access expert, local-language support for all Sony consumer brands and also provides a 700-seat IP telephony network. While helping Sony to enhance customer care, advance CRM, and cross-sell products, the converged environment consolidates contact centers and telephony, which also lowers costs.
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