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Feature Article

Is CRM Technology Living Up To the Hype?
Author: Mark Levit

 

  • Over the last few years the buzz about CRM (Customer Relationship Management) has grown extensively. It seems that every Sales & Marketing executive is talking about it. A study conducted by Jupiter Media Metrix found that U.S. businesses spent more than $5.2 billion in CRM technology software in 2001, a number that is expected to rise to $8.7 billion by 2006. CRM spending has been growing considerably, especially in financial services, retail, and telecommunications.

    Many companies have invested in CRM systems to retain customers who demand more and better services by the day, but why? Due to recent trends, consumer behavior has changed dramatically in the last couple of years, and even more with current market conditions. According to a study made by The Center for Customer Strategy, consumers are less concerned with minor price differences, but.........

     

    Read the rest HERE
     

 

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Related Crm Articles and Links

Case Study: Hardcore Spyware Among The 'Missing'
They found that switching to Firefox and installing PestPatrol reduced their spyware related help desk calls from “…six daily to about one a month.” Anne Saita of SearchSecurity.com writes: Steven Gelfound had unintentionally helped create quite the quagmire. The 35 desktops within one unit of his organization were being inundated with an unmanageable number of pop-up ads. Then employees noticed their homepages redirected to unsavory sites, indicating the browser had been hijacked. Next, the machines’… Direct and Related Links for 'Case Study: Hardcore Spyware Among The ‘Missing’'
ROI Case Study: Microsoft CRM - Go Software
GO Software deployed Microsoft CRM integrated with an existing Great Plains deployment to replace its old contact management system while improving process management, sales force productivity, and customer service.»See More RSS Feeds
How CRM Can Create Sales Warriors
Extroverted, loud and direct, your sales force is a living case study about whether CRM drives sales excellence or not. The highest achieving sales people -- I like to think of them as sales warriors because the really do fight to win business every day -- are the lifeblood of any company. They bring the voice of the customer into any company.
Case study on RSS advertising (AdJab)
Filed under: Budgets , Online MarketingSherpa has released a case study (free until 6/27) on the reach and effectivness of RSS advertising. Following an experiment by Citrix Systems, the results of the study show that the return on buys in more established meda. The main concern is that RSS, podcasting and other new media don't yet have wide enough reach for buyers to drastically alter
Bungie.net - Technical Case Study
The Bungie.net site is the online companion to the wildly successful Halo 2 video game for Xbox, released in November 2004 by Microsoft. The site also acts as the community hub for all things related to Bungie games. Built with the Microsoft .NET Framework, Bungie.net serves up more than 4 million pages per day, accumulating 300 gigabytes of online game statistics per month from more than 1 million games played daily. Deemed "Most Innovative Design" by IGN Entertainment in 2004, the site provides innovative ways for users to view game statistics and details as well as interact with each other through forums and team Web pages. The release of the Bungie.net site represented a milestone in online console game play. This case study provides insight into this accomplishment.
The Martha Ballard Case Study: A Midwife's Tale (Case Study)
Based on a case of a tragic assassination of character in an 18th century New England town, this interactive site seeks to teach students how historians must piece fragmentray evidence together to reconstruct past events. It has them browse diaries, newspapers, and town records to decide for themselves what happened and with what justification.
Case Study: SiegeWorks Provides Privacy & Compliance Solutions for Iowa Bank
An Iowa-based bank was rolling out a new enterprise-wide CRM initiative to its vendors and wanted to make sure, that the software and operations were hardened against hacker, as well as unauthorized employee and vendor intrusion. In the process, they needed to assure that private customer information or proprietary corporate information could not, inadvertently, be shared with unauthorized parties. SiegeWorks first reviewed the client's entire CRN implementation. Consultants looked at information data stores and business transaction processes that were affected, and also reviewed internal/corporate policies and regulatory compliance requirements. Then, they designed strong security measures around core business processes and confidential information.
From Rhubarb to Rolled steel : Middleton Productions Ltd : an Engineering Subject Centre case study
This case study was produced for the Engineering Subject Centre as a resource to support the teaching of entrepreneurship in engineering programmes. The changing fortunes of a family business, Middleton Productions Ltd., provides the context for the case study. The study allows the reader to evaluate the role of the manager and the management team and its response to change. It provides ideas for use as a teaching resource and links to the matrix of generic entrepreneurship teaching materials which is available on the Engineering Subject Centre web site.
July 20, 2005: Heart Disease: Arrhythmias of the Hearta case study to diagnose the problem and an implant of an internal cardiac defibrillator to control it. Witness two live cases to be seen simultaneously from Piedmont Hospital @ 5:00 pm ET (21:00 UTC)
Heart Disease: Arrhythmias of the Hearta case study to diagnose the problem and an implant of an internal cardiac defibrillator to control it, two live cases to be seen simultaneously. An arrhythmia is a change from the normal rate or control of the heart's contractions. These changes can be deadly as in cases of ventricular fibrillation or sudden cardiac death. But, there are different types of arrhythmias and the diagnosis must first be made through a case study before the problem can be corrected. Login at 5 p.m. ET (21:00 UTC) on July 20 to witness a live case study occurring in one lab and, taking place simultaneously in another lab, an implant of an internal cardiac defibrillator designed for patients at risk for a sudden cardiac arrest.
Environmental Law - A case study on successes and failures in challenging logging activities with adverse cumulative effects on fish and wildlife. (Case Note)
June 22, 2002 -- Last year the Ninth Circuit decided Pacific Coast Federation of Fishermen's Associations, Inc. v. National Marine Fisheries Service (PCFFA), affirming ...
 

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